We want low quality food because in that very mediocre moment, we believe it “excites” us.
But does it really? Is it as exciting as when you stood on the starting line seconds before the gun went off?
Is it as exciting as when you had the weight of the team on your shoulders and you pulled the deal off?
Is it as exciting as when it’s your kids chance to perform and they absolutely kill it?
Food is exciting only when compared to the average of moments we’ve come to accept as the norm.
And the real downer is that our insistence to consistently “excite” ourselves with these food choices is separating us more and more from our ability to do the truly exciting things in life.